The Executive Advantage

When it comes to getting the job, earning the promotion, landing the big account, or in these harsh economic times, keeping your position, how you look is as important as what you know. The most expensive suit, designer necktie, or status handbag won't matter if you are not only impeccably groomed but also up to date in your fashion statement and youthful looking.

According to a nationwide survey conducted by the Day Spa Association, the number one anti-aging treatment available at salons and spas is haircolor. This is true for men as well as women. As we age, the face needs the softening effect of a lighter haircolor. (That's why Mother Nature makes us gray.) But gray hair, even the most flattering shade, still makes anyone look older. And in today's youth obsessed culture, looking younger is always better than looking "distinguished."

So whether you are already gray or just starting to notice some gray, a good haircolorist will be able to advise you on the most flattering shade of haircolor to complement your skintone, your style, and your age. If you don't want a dramatic overnight change, a good colorist can reduce the gray gradually, over time, so one notices. This technique is especially popular with men.

With women who are just starting to go gray, highlights can camouflage the gray initially so an all-over color is not necessary. When an all-over color becomes necessary, a good colorist may recommend a shade lighter than your natural color for the base and add dimension by foiling or painting additional shades. The biggest mistake people make is trying to recapture the look of their youth by choosing a haircolor that is too dark and one dimensional which makes them look even older. You see this all the time with those who color their own hair at home.

For the best haircolor possible, always put your hair in the hands of a qualified, experienced haircolorist.